Giant Eagle Cuts Prices to Head Off Competition

Discussion
Nov 04, 2004
George Anderson

By George Anderson


Giant Eagle is cutting prices, as Wal-Mart, limited assortment grocers and dollar store competitors continue to open new stores in the grocer’s home market.


The retailer announced a price cut on roughly 3,000 items. The average price reduction across the products is 7 percent and, according to Giant Eagle, it will save its shoppers $35 million a year.


Kevin Srigley, vice president of marketing, Giant Eagle, told the Pittsburgh Post-Gazette the move was made because, “We want to be sure we’re competing with the entire market, not just supermarkets.”


Moderator’s Comment: Do you agree with Giant Eagle’s response to the increased competition in the markets it serves?
What will it need to do going forward?


In addition to its price-cutting, Giant Eagle intends to continue with its double coupon and S&H Greenpoints loyalty programs.
George Anderson – Moderator

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