Frozen Fresher Than Fresh (Healthier Too)

Mar 31, 2003
George Anderson

By George Anderson

A study from the Austrian Consumers Association says frozen vegetables are
healthier than imported fresh vegetables.

According to a report on The Telegraph web site, “The vitamin content
of frozen peas, cauliflower, beans, sweetcorn and carrots was significantly
higher than fresh vegetables imported from Italy, Spain, Turkey and Israel.
Fresh vegetables on sale during the winter usually came from southern Europe
or Africa and might have lost some of their nutritional value.”

Moderator’s Comment: Is it to food retailers’ benefit
to get consumers to switch from fresh to frozen? How should stores address consumers
questions on the frozen versus fresh topic?

According to the study, the imported fresh vegetables
had higher levels of lead, cadmium and pesticides than the frozens.
Anderson – Moderator

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