Food Lion Puts Its Label on Healthy Ice Cream

Discussion
Jul 31, 2003
George Anderson

By George Anderson


Food Lion is introducing what it says is the first premium store brand ice
cream that is sweetened with sucralose and is gluten-free.


Donna Smith, a spokesperson for the chain, called Food Lion’s Healthy Delight
‘No Sugar Added’ Premium Lowfat Ice Cream “a healthy, low-fat alternative to
regular ice cream.”


Just last week, the Center for Science in the Public Interest (CSPI) criticized
ice cream chains for not disclosing the fat and calorie content of the products
it sells. The CSPI release referred to the ice cream as “coronaries in a cone.”


Food Lion’s new ice cream is said to contain “70 to 80 percent less fat and
30 to 40 percent fewer calories than standard ice cream.”


Ms. Smith said, “This ice cream is ideal for diabetics or customers seeking
low-fat, low- calorie alternatives to traditional desserts. In addition, the
new formula contains no gluten and is a great choice for those with gluten-
sourced allergies, such as celiac sprue disease.”


Moderator’s Comment: What are your thoughts on the
latest furor concerning the healthiness of ice cream and Food Lion’s new private
label introduction?


With the number of children and adults now living with
Type 2 diabetes, Food Lion’s Healthy Delight “No Sugar Added” Premium Lowfat
Ice Cream (retail $3.99 per half gallon) should do well, assuming it tastes
good.
[George
Anderson – Moderator
]

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