FMI Seeks Organic Growth

Discussion
May 14, 2003
George Anderson

By George Anderson


The Food Marketing Institute (FMI) and the Organic Trade Association (OTA) have announced the All Things Organic Conference and Show will co-locate with the FMI Show in Chicago next year.


The National Association for the Specialty Food Trade’s (NASFT) Fancy Food Show and the United Fresh Fruit and Vegetable Association’s (UFFVA) United Produce Expo & Conference will also bring their shows to the McCormick Center. Attendees to one show will be granted access to all with a single badge.


Katherine DiMatteo, executive director, Organic Trade Association said in a released statement, “Holding ‘All Things Organic’ in a more central location, while providing exhibitors access to tens of thousands of more buyers, is a win-win for the organic industry. Organic has come of age. Certification is in place. We’re realizing record growth and organic is becoming a part of everyday American life.”


Moderator’s Comment: What are your thoughts on FMI’s
co-location agreements?


FMI attendance (not counting those attending the Fancy
Food Show) was off significantly again this year with a drop in the area of
9,000 visitors.


Co-located shows have a definite value, helping reduce
costs and broaden access for attendees and exhibitors alike. Part of us can’t
help but wonder, however, if FMI doesn’t need to spend more time reinventing
its own show rather than partnering with others. [George
Anderson – Moderator
]

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