Fitness Equipment Health Opportunity for Best Buy
Buy has been branching out a lot lately. It’s moved into musical instruments
as well as electric bikes and scooters, and now it’s looking to pump
up (insert groan here) its volume with the sale of fitness equipment
in stores and on its website.
the move into fitness equipment may seem like a stretch (repeat groan)
to some, Best Buy sees it as a natural next step for its business.
offering the latest and greatest technology in health and fitness,” Steve
Trier, director for new categories at Best Buy, told The Associated
been a lot of change in that industry and what these products can do
for our customers and their lives.”
Buy will offer both electronic and manual equipment
for a wide variety of physical activities, including
running, swimming, yoga, walking and weight lifting,
in a 40-store test at locations in Arizona,
Colorado, Iowa, Maryland, Massachusetts, Nebraska,
New Mexico and Texas.
In addition to the sale of the product, Best Buy said it will provide added service for fitness equipment customers with its Geek Squad unit.
constantly looking for the most innovative solutions to address our customer’s
lifestyle needs,” said Steve Trier, senior director of customer research & development
at Best Buy, in a press release. "Customers expect quality, selection
and service from Best Buy, and with health and fitness, we’re matching
the right combination of gear with experienced BlueShirts and Geek Squad
to help them manage and stay motivated by their fitness routines."
Questions: What is your reaction to Best Buy’s test of fitness equipment?
Are they moving beyond their "comfort zone"?
Buy leaps into fitness equipment – The
Associated Press/The Boston Globe
- Solutions for Enhancing
Personal Health and Fitness Now Available at Select Best Buy Stores
– Best Buy Co., Inc.