Favorite Fast Foods From Your Own Kitchen
Bernice Hurst, Contributing Editor, RetailWire
Wilbur has specialized in cloning recipes since the 1980s and claims
to be the first to crack some of the big secrets of our time. He boasts
of founding "the first copycat recipe website on the Internet," and
has sold over 4.3 million of his Top Secret Recipes cookbooks,
according to a report on fdin.org.uk.
Reportedly "the top-selling cookbook author on QVC," Mr. Wilbur has made
appearances on such national television shows as The
Oprah Winfrey Show, Good
Morning America, Today and Fox
new collection, titled Top Secret Recipes Unlocked, was due into
bookshops on November 24. In it, Mr. Wilbur tells home cooks how to replicate
signature dishes from Starbucks, McDonald’s, Panera Bread, KFC, Subway,
Mrs. Fields, Boston Market, and Taco Bell, amongst other American restaurants.
as including "a dash of spicy humor, a spoonful of food facts, and
a hearty serving of culinary curiosity," the new book is said to include
no fewer than 115 "new formulas to help you create amazing clones of
the foods you love with ingredients you buy at your local supermarket,
for a fraction of the cost – perfect for these tough economic times."
the techniques and ingredients needed for reproducing such well-loved
dishes as Krispy Kreme Doughnuts, Burger King Onion Rings, Panera Bread
French Onion Soup, Starbucks Cranberry Bliss Bar, Taco Bell Chicken Quesadilla,
Boston Market Sweet Potato Casserole and Popeye’s Buttermilk Biscuits
can be found in its pages. Now all he needs is an app with a shopping
list to take to the store!
Questions: Will consumers be enticed by the opportunity to re-create
their favorite fast food recipes by themselves? Should retailers be promoting
this book and the ingredients needed to cook with it?