Farmers Set Up Markets in Malls
You might not expect to find them there, but farmers are
increasingly setting up their stalls at markets located in malls. General Growth
Properties, which operates malls across the country, has farmers markets in
18 separate locations, according to the Arizona Daily Star. One market
located at a mall in Northridge, Cal., regularly draws crowds of up to 5,000
people since opening 10 years ago.
One of the newest markets at Park Place in
Tucson opened for the first time this week and the crowd was sparse with vendors
outnumbering customers. Vendors were not concerned, expecting that shoppers
will increase over time.
Jack Lemons, of Super Natural Organics, was among those
selling goods at Park Place. “I’m excited about this one. There’s a certain
clientele that frequents farmers markets, but having it at the mall will expose
us to a much larger segment of the population,” he told the Daily Star.
Gulledge, who manages events for General Growth, said, “Farmers market
organizers came to us and said, ‘Can we set up farmers markets at your mall?’
It was a perfect match: parking, restrooms, and typically at times of day when
we’re not busiest.”
Discussion Questions: Do you expect
that farmers markets will become a more familiar site at mall locations around
the country? Do you see this as a concept that has growth potential?