FAO Brings Toys to Saks Fifth Avenue

Discussion
Feb 25, 2003
George Anderson

By George Anderson


Toys ‘R’ Us departments can now be found in some supermarkets. Soon, consumers will be able to find toys from the famous FAO Schwarz while shopping in Saks Fifth Avenue stores.


The New York Post has reported the two retailers are looking “to explore several joint marketing initiatives, including the placing of seasonal Zany Brainy Kids and FAO Express shops in Saks department stores for the 2003 winter holidays.”


Moderator’s Comment: What do you see as the pros and
cons of the Saks/FAO deal and others like it previously announced?


Richard Tilton, a bankruptcy lawyer and chief executive
officer, Green Acre Financial Advisors told the Post, “The Saks relationship
is a pretty positive signal that FAO will come out of bankruptcy in pretty decent
shape.” [George
Anderson – Moderator
]

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