Fab.com Deploys the Big Gay Deal of the Day
Fab.com, a gay fashion, style and culture website, recently launched
a new daily deal service that functions much like Groupon and LivingSocial,
but specifically offers steep one-time discounts on products and services geared
for gay men.
Called the Big Gay Deal of the Day, two deals — one specific
to a U.S. city and another national one — are featured each day. The service
debuted on Feb. 1 with a national deal offering $30 worth of underwear for
$15 at Baskit.com. Fab has since offered national discounts on Out magazine
and Slick It Up clothing, along with gyms, spas, bars, restaurants, hotels,
events, entertainment and merchandise “that
would never turn up in mainstream daily deal programs.”
It also launched
a local daily deal in New York City and will also be offering daily-deals in
gay-friendly cities such as San Francisco, Los Angeles, Atlanta, Miami, Chicago
and Washington, D.C. The local deals spotlight gay-owned and gay-friendly businesses
as well as gay-specific products, services and hot spots in each city.
like Groupon, a minimum number of deals must be purchased for the promotion
to kick in for everyone.
“We created the Big Gay Deal of the Day after seeing and rejecting the
99th Groupon deal for things like Domino’s Pizza, lash extensions and straight
dating services,” said Bradford Shellhammer, co-founder of Fab.com, in
a statement. “Gay
men are looking for bargains like everyone else, but we weren’t receiving gay-relevant
offers even though the gay community purchases $700 billion worth of goods
annually in the U.S. alone.”
The Wall Street Journal noted that the launch of Fab’s daily deal service
follows the launch of other niche daily-deal websites, including Jdeal.com,
a Jewish discount site; CamoFire.com for hunting enthusiasts; CigarMonster.com
for cigar fans; and Paws4deals.com for pet discounts. For foodies, DailyGourmet.com
is expected to launch soon.
- Fab Daily Deal
- Gay Deal of the Day Comes Out of the Closet at Fab.com – Fab/PRNewswire
- Fabulous Deals for Gay Consumers? – The Wall Street Journal
Discussion Questions: What’s the likelihood of daily deal services will increasingly target more distinct niches or lifestyles? What are the pros and cons of daily deal sites targeting more specialized audiences versus more mainstream sites such as Groupon and LivingSocial?