Energy Drains Cooks and Cleaners

Jan 07, 2003
George Anderson

By George Anderson

ACNielsen reports that American consumers are too worn out to give much thought to cooking and most are looking to spend less time cleaning up, as well.

According to the latest ACNielsen Consumer Pre*View research, half of household head respondents agreed with the statement: “I am so busy and in such a hurry all day that by dinner I’m too worn out to fix a meal that requires much in the way of time or effort.”

Sixty-three percent said they were “looking for new ways to get the household chores (like shopping, cooking, cleaning) done faster.”

Product categories that address consumers’ need for speed are experiencing rapid growth based on ACN’s numbers. Shelf stable entree sales are up 66 percent, followed by frozen biscuits (+56 percent) pre-moistened cleaning towels (+54 percent), breakfast bars (+26 percent), refrigerated entrees (+20 percent) and polishing/cleaning cloths (+16 percent).

ACNielsen is a sponsor of RetailWire.

Moderator’s Comment: How will the consumer need for
timesaving products and convenience continue to impact the products sold and
services offered at retail?
Anderson – Moderator


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