Energizer Bunny Keeps on Going into Shaving Business
By George Anderson
Reuters reports that Pfizer has agreed to sell Schick-Wilkinson Sword to Energizer Holdings for $930 million.
The acquisition by Energizer makes it the number two player in the shaving category behind Gillette. Energizer and Gillette (Duracell) already compete with one another in the shaving/razor category.
Moderator’s Comment: What is your reaction to this
deal?
The good news: Energizer hedges its bets by diversifying
outside of batteries/power supplies.
The bad news: It diversifies into a low margin and growth
category dominated by a competitor.
[George
Anderson – Moderator]
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