eBay Launches Crowdsource Gift Buying
By Tom Ryan
eBay last week launched an online group gift buying service designed
to make it easier for consumers to collectively purchase gifts. The application,
said the auction house, aims to "relieve costs during tough economic times
and help groups crowdsource excellent gift ideas."
According to a statement
from eBay, any item on its website can be purchased this way through groupgifts.eBay.com
rather than by a typical individual bid. Extended family members or friends
can be invited to help purchase a gift through Facebook or e-mail. Those looking
to join would choose an amount to contribute and pay using either PayPal or
a credit card. A personal note from each can be added.
Beyond cost savings for
individuals and efficiencies in gathering gift-givers, eBay Group Gifts "is
a lot of fun" and capitalizes on emerging social
media tools, the company said. Ideal opportunities were said to be graduation
presents, holiday presents, and any other typical registry events calling for
"eBay Group Gifts was designed to address a real world need for people
who want to join together to give a bigger and better gift for someone they
care about," said Amit Menipaz, who led the project at eBay, in the statement.
to USA Today, Sucharita Mulpuru, vice president for Forrester
Research, doesn’t think the tool will gain "any mass adoption."
"To make this work, you need to really promote it, and you need to change
consumer habits around how they may be doing group-gifting," said Ms.
not convinced the market is so huge that it will change anyone’s habits."
North America vice president Christopher Payne told USA Today, "eBay
Group Gifts lets you do in three minutes what is otherwise a time-consuming
and painful process that can take weeks to complete."
Discussion Questions: What do you think of the opportunity to drive group
buying via social media tools? Are consumers ready for group buying online? How
would you rate groupgifts.eBay.com?
- eBay Group Gifts Application Leverages Social Media for Shared Gift Giving
- eBay Makes it Easier for Friends, Relatives, to Chip in for Gifts – USA