Eat and Run Becomes Run and Eat
By George Anderson
The American diet used to (we’re told) consist of three square meals a day – breakfast, lunch and dinner.
In today’s mobile society, sit-down meals (at least those at a family’s dining room or kitchen table) are becoming more rare and those consumed at the desk, behind the wheel of a car, walking out the door, etc. are the norm of many people.
Snacks have become a meal, in themselves, and food manufacturers, retailers and food service operators are all looking to cash in on the on-the-go eating opportunity.
Burger King, reports USA Today, is planning to launch BK Chicken Fries this summer. The whole-muscle, fried chicken breast item looks like a French fry and is sold in cup-holder friendly boxes. A box of six will sell for $1.79.
The CEO of Burger King, Greg Brenneman, said, “For me, they’re like M&Ms.”
Moderator’s Comment: Is the traditional family meal at home dead or at least on life support? What opportunities/challenges does the way people eat their
meals represent for companies in the business of selling food? –
George Anderson – Moderator