E-coupons Trade Data for Savings

Discussion
Jun 21, 2002
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E-coupons offer the retailer the benefit of knowing something about the customer who redeems them. “With offline coupons, there is no target market and no CRM,” says Matthew Moog, president and CEO of Chicago-based CoolSavings, a distributor of online coupons. The ability to match redemption with CoolSavings’ demographic customer base is valuable to retailers developing CRM strategies, he adds.

CoolSavings has worked with a number of well know brands in developing a marketing solutions that involve e-mails and online coupons and offline redemption, reports InternetRetailer.com. For example, Edy’s Ice Cream has generated 25,000 sales with a CoolSavings coupon that customers print out and bring to the store, says Mr. Moog. The coupon is scanned and tracked, which provides a record of how the coupon campaign worked with online distribution.

Moderator Comment: How effective are online coupons
in generating volume?

Okay, yes, we did redeem Pathmark.com coupons for one-cent
private label microwave popcorn and B&G Sweet Relish. [George
Anderson – Moderator
]

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