By George Anderson
Drugstore.com CEO Dawn Lepore knows exactly what the company needs to do to become profitable. It has been successful in attracting new shoppers to the site. Now, it needs to get them to come back more often than the 2.3 times a year they are currently doing.
A report on the Internet Retailer Web site said Drugstore.com currently has an active customer base of 1.9 million shoppers. The average purchase on shopping trips to
the site is $77.
To bring in new shoppers and encourage repeat visits, Ms. Lepore said the company is expanding its inventory beyond the 20,000 SKUs it currently carries. It will continue to emphasize price, with its health and beauty products 10 percent lower and prescription medicines up to 30 percent below what competing brick-and-mortar businesses charge.
Moderator’s Comment: What do you believe Drugstore.com must do to achieve profitability? What specific actions must it take and areas does it need to
improve in for it to achieve its goal? –
George Anderson – Moderator