Drugstore.com Going Au Naturale

Discussion
Aug 13, 2003
George Anderson

By George Anderson


The Seattle Post-intelligencer reports, Drugstore.com has launched a
new online store featuring natural HBC products produced by environmentally
friendly companies.


The natural store features the slogan “Good for You. Good for the Earth.” The
site (linked from the drugstore.com homepage) displays a banner promoting Organic
Style Magazine’s
sponsorship.


Departments on the site included:



  • Baby & kids

  • Bath & soap

  • Deodorant

  • Feminine care

  • Hair care

  • Herbs

  • Household

  • Makeup

  • Massage & relaxation

  • Natural remedies

  • Oral care

  • Sex essentials

  • Shaving

  • Skin care

  • Supplements

  • Vitamins

  • Yoga & fitness


Moderator’s Comment: Will Drugstore.com’s Natural Store
be successful?
[George
Anderson – Moderator
]

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