Downloadable Coupons On The Rise
By George Anderson
Despite the growing concern of merchants and manufacturers about counterfeiting
activity, coupons downloaded from the Internet for redemption in stores are
gaining in popularity.
A study from CMS Inc. found an increase in redemption rates of 134 percent
last year despite the fact that many supermarket chain stores are refusing to
accept them. To keep things in perspective, the Charlotte Observer’s retail
columnist, Leigh Dyer, reports online coupons make up less than one percent
of the coupons distributed.
Moderator’s Comment: What are your thoughts on the
use of downloadable coupons as a marketing tactic?
The use of Internet coupons increased in a year when the
total number of coupons dropped was down 5.6 percent. – George
Anderson – Moderator