Dove Hair Care to Fly in North America

Discussion
Jan 28, 2003
George Anderson

By George Anderson


Unilever will spend up to $110 million to launch its Dove hair care products line in North America, reports Reuters. The company is looking to build on the brand’s 50-year heritage to capture seven to 10 percent of the shampoo and conditioner categories within five years.


Moderator’s Comment: Will Dove hair care be successful?


We wonder how much of Dove’s business will take sales
from Unilever’s other hair care brands: Suave and Thermasilk.
[George
Anderson – Moderator
]

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