Double Digit Sales Growth and Babies Online
Online sales have never been healthier. Last year consumers
revenues up nearly 15 percent and a new study by eMarketer projects
solid year-over-year increases for the foreseeable future.
While the same research
shows growth slowing as online matures as a channel, it also points to more
and more consumers researching and making purchases while digitally connected
via a variety of devices. According to eMarketer,
148.1 million people 14 and older will go online and buy something this year.
By 2015, that number is expected to jump to 170.3 million.
"Most of the growth in ecommerce is coming from incumbent online buyers
shifting more of their spending from stores to the internet rather than from
the spending power of new online buyers," said Jeffrey Grau, principal
analyst at eMarketer.
Looking even further into the future, a new report
released this week by education non-profit organizations Joan Ganz Cooney Center
and Sesame Workshop would seem to suggest that even greater numbers will be
shopping online in the years ahead. Kids today are literally going online,
it’s assumed with the help of others, almost from birth. Today 80 percent of
children between zero and five go online at least once a week.
Discussion Question: Will sales through digital channels ever eclipse those made in brick and mortar stores? What factors, demographic, economic, technological, etc. do you think will be the biggest drivers of online sales over the next 10 to 25 years?