Dollar General Discount to Drive Holiday Toy Sales
By George Anderson
With the vast majority of toys it sells being $5 or less, it’s not likely that
many individuals are going to spend $250 for the holidays on these items at
There are individuals and organizations, however, engaged in toy drives that
are looking to buy large quantities of toys at a low price. These are the shoppers
the chain has targeted with a 10 percent discount on bulk toy purchases of
$250 or more between now and Christmas Eve.
"Dollar General is proud to help charitable organizations during the holidays
once again," said Todd Vasos, Dollar General’s chief merchandising
officer, in a statement. "We hope this discount will help organizations
stretch their dollars farther to help more children have a happy holiday."
The chain also plans to host in-store toy drives to benefit needy kids in the
communities it serves. Dollar General has more than 9,100 stores across the
The retailer said it has over 350 items, including art supplies, board games,
licensed toys and plush animals, that have a top price point of $5.
Discussion Questions: Will Dollar General build good will and sales with its
bulk toy discount program? How much of a competitive threat are dollar stores
to other retailers that sell toys?
- Dollar General Offers 10 Percent Discount on Volume Toy Purchases This Holiday
Season – Dollar General/Business Wire