Dogs, Men and Doghouses
the expression that “men are dogs.” Well, according to one of our favorite
surveys of all time, they aren’t dogs but wish they were.
in 2000, a site called FindWhat.com reported that women placed the
family pet ahead of their husbands on the priority list for buying
gifts for the holiday season.
thinking when we first saw the study that there was no real news there.
After all, don’t all women put the children, extended family, friends,
co-workers, the family pet, and those in need ahead of their husbands
for the holidays? It couldn’t just be true in the Anderson household.
The male head of household gets a gift only if time allows and
the plastic isn’t maxed out, right?
another holiday season is here and, faced with the prospects of socks,
underwear or something else similarly exciting under the tree, we are
being reminded by J.C. Penney that we don’t have the luxury of finding
the wrong gift for our partner.
store has relaunched its “Beware of the Doghouse” viral campaign on
www.BewareoftheDoghouse.com (of course) to let men know the fate that
awaits them for giving really bad gifts instead of purchasing from
Penney’s “exciting selection of stylish and affordable fine jewelry
Last year, more than seven million visitors went to the website, logging
more than 14 million total video views.
Discussion Questions: How much
help do you think consumers, male or female, need in finding the right
gifts for their spouses this holiday season? Are campaigns such as Penney’s “Doghouse” appreciated
and does this translate into added sales?