Does Walmart need fitting rooms?
Walmart in Canada is testing whether it needs fitting (AKA changing) rooms in it stores.
According to a report by The Chronicle Herald, the chain is reducing the space given to or removing the rooms from select stores in parts of Canada to see if the actions will improve results by opening up space to offer a greater selection of merchandise. Walmart is betting that consumers will pick up clothing items to try on at home and the number of returns will not prove onerous from a cost standpoint.
In removing fitting rooms, Walmart is going against the rule that customers who try on clothes are more likely (71 percent more so) to buy than those who do not. While not generally applicable to Walmart, research has also shown that providing customers with service in fitting rooms nearly doubles the sales when compared to customers who are “just looking” on the sales floor.
- Walmart phasing out change rooms – The Chronicle Herald
- Dressing rooms more than a convenience – RetailWire
DISCUSSION QUESTIONS: Is the availability of a fitting room in Walmart any more or less important than in other retail outlets? What do you think is the likely outcome of Walmart’s fitting room test in Canada?