Does Amazon’s record performance point to the growing importance of Cyber Monday?
Cyber Monday records are made to be broken and that’s what happened yesterday. Amazon.com announced that it enjoyed the single biggest shopping day in its history with more products ordered worldwide than ever before.
Amazon’s Cyber Monday performance marks a continued strong start to the holiday season for the e-tail giant, which reported record sales for “Turkey 5,” the five sales days that start with Thanksgiving and end with Cyber Monday.
To be sure, Amazon wasn’t the only retailer enjoying brisk Cyber Monday sales as the day represented the single largest online shopping day of all time in the U.S., according to Adobe. Total online sales hit $7.9 billion for the day with growth seen in mobile sales and orders picked up in stores.
Revenues from online purchases made using smartphones hit $2.1 billion yesterday, up 48.1 percent over Cyber Monday 2017. Smartphones represented 51.4 percent of all site visits and the combined traffic of phones and tablets marked the first Cyber Monday when more than half of all site visits came from mobile devices.
Adobe has also reported a large uptick in consumers buying gifts online and picking them up in stores. Buy online, pickup in-store (BOPIS) transactions grew 50 percent over the Black Friday weekend with retailers that operate their own stores driving a 28 percent higher conversion rate.
- Amazon Announces Record-Breaking Holiday Shopping Weekend: Cyber Monday Once Again Becomes the Single Biggest Shopping Day in the Company’s History with the Most Products Ordered Worldwide – Amazon.com
- Adobe Analytics Data Shows Cyber Monday Broke Online Sales Record with $7.9 Billion – Adobe
DISCUSSION QUESTIONS: Has Cyber Monday become more important to the overall top and bottom line results for retailers during the holiday selling season? How do you see the growth in sales being placed via smartphone along with orders being picked up in stores playing out over the rest of the holiday season?