Dinner and a Movie Take on New Meaning
It used to be that when people talked about going out to
dinner and a movie it required two stops. Now, however, a new concept in entertainment
lets consumers get their big screen entertainment and a meal
at the same time.
According a report by The Dallas Morning News, chains
such as Movie Tavern, Gold Class Cinemas, Movie Grill and Alamo Drafthouse
are offering consumers quick casual types of menu offerings along with the
latest Hollywood releases.
“I think the concept and [our] company have unlimited potential,” said
John Hersker, president and chief executive of Movie Tavern (Movies Never Tasted
So Good). “We’re comfortable that there are competitors. We take it as
a sign of the health and viability of the concept. We think there’s room for
Cinema eateries currently represent only about one percent
of all movie theaters, but the concept is growing.
Patrick Corcoran, director
of media and research for the National Association of Theatre Owners, told The
Dallas Morning News, “A lot of different
companies … are entering this space.”
The newest operator in the Texas market
is an import from Australia. Gold Class Cinemas, which bills itself as “the
ultimate movie experience,” has
six facilities operating in Texas.
The company operates by free membership.
About 17,000 people in North Texas became members the first six weeks Gold
Class was open for business. With membership and $17.50, consumers get a reserved
spot for a show in a comfy recliner with tray tables and a storage bin. Non-members
pay $29 for entry on a space-available basis. Entrees at Gold Coast range from
$11 to $19.
Movie Tavern’s Hersker thinks the concept is price competitive
with the traditional movie theater experience. “If you measure total costs
— restaurant, theater, concessions — against what people are paying at Movie
Tavern, it’s … comparable to what you would have spent if you’d gone to that
casual dining restaurant first,” he told The Dallas Morning News.
Discussion Questions: Do you see cinema eateries having a big future in
the U.S.? Which, if any, casual dining chains would you recommend get into
- ‘Eat-‘n’-watch’ movie race focuses on Dallas-Fort
Worth area – The Dallas
- About Gold Class Cinemas – Gold Class Cinemas
- The Movie Tavern Concepts – Movie Tavern