Dell Tweets to Drive Sales
A grand total of $3 million
isn’t a lot of revenue in the grand scheme of things when you’re Dell,
but it’s a start. That’s the way the computer maker feels about its sales
from the past two years that can be directly tied to the Twitter social
going to watch it over time to make sure it’s tracking at the right level,” Lionel Menchaca,
Dell’s chief blogger, told Reuters. “It
is trending upward and that’s what we’re going to be looking at overall.”
posts between six and 10 items a week to its DellOutlet account on Twitter. Almost all its posts include
a link to a sale or coupon for potential customers to use. Dell is one
of the most-followed Twitter accounts with roughly 600,000 followers.
Should more companies be using Twitter
for promotional purposes? What does the experience of Dell and others
you are familiar with tell you about the role of Twitter and other social
media tools used by retailers and consumer brand marketers?