Delivery drivers land on Santa’s Nice List
For more and more shoppers, the sales associate with timely advice or cashier with a smile is no longer their favorite retail helper in the purchasing process — it’s the delivery driver.
The change is evident in the rise in appreciative messages left on doorsteps for UPS, FedEx, USPS and Amazon drivers along with baskets full of snacks and drinks over the holiday season. The sightings, also cited to a lesser degree over previous holiday selling seasons, were noted by Business Insider, Today Food, Delish and Daily Mail as well as a number of consumer and family-oriented sites commending the efforts. Many photos of thank you notes and goodies were shared across social media by both givers and recipients.
A driver who just start working for me this fall sent this photo. He was pleasantly surprised to see this kind gesture made by a customer he was delivering to this week. He wanted me to say thank you to all that remember their delivery drivers this season @UPS @IllinoisUPSers 🙏🏻 pic.twitter.com/0MLH3Km8AY
— Jill (@jahmom3) December 9, 2018
Customers today count on delivery drivers to take extra steps to make sure packages are not stolen or left in inclement weather conditions.
With another record level of holiday shipments expected, drivers no doubt appreciate the refreshments as many don’t have much time breaks.
Retailers, however, aren’t typically the recipients of these shows of affection for the service they provide. A number of food establishments, which use on-demand services such as GrubHub, Postmates and Uber Eats, are looking to take delivery in-house largely due to the heavy fees involved, but also partly because of concerns over food quality, according to QSR. Some remain wary of the hurdles involved in establishing in-house delivery.
“It’s tricky,” Nick Vojnovic, president of Little Greek Fresh Grill, a franchisee with about 40 locations, told QSR. “We just don’t have the volume to support it.”
Most traditional retailers are using outside carriers. Target in late 2017 acquired same-day delivery start-up, Shipt, and Kroger and Walmart are experimenting with grocery delivery. With its own trucks and on-demand Amazon Flex program, Amazon is far ahead but still largely relies on third-party delivery. According to estimates from Ship Matrix, 62 percent of packages from Amazon arrive from USPS, 21 percent from UPS and eight percent from FedEx.
- Delivery workers across the US are finding free food and drinks on shoppers’ doorsteps – Business Insider
- ‘I was surprised that someone actually cares’: Delivery drivers for Amazon, UPS and FedEx left stunned as kind Americans leave Christmas treats for them at their busiest time of year – Daily Mail
- You’ll Love What People are Doing for Delivery Drivers This Holiday Season – Red Tricycle
- Customers are surprising hard-working delivery drivers with a little Christmas cheer – Today Food
- People Are Leaving Snacks And Drinks On Their Doorsteps For Delivery Drivers – Delish
- Christmas shopping procrastinators, this is your final warning: Shipping deadlines are now – USA Today
- Is a Delivery Revolt Brewing for Restaurants? – QSR
- Amazon calls on entrepreneurs to help deliver its packages – RetailWire
- Amazon rolls out Prime Now deliveries from Whole Foods – RetailWire
DISCUSSION QUESTIONS: Are the holiday thank you notes for delivery drivers a sign that third-party carriers are the optimal handlers of online delivery or that delivery should be brought in-house? Do you see in-house delivery becoming more essential in the near or long term?