Debenhams Plans American Expansion Inside Sears
First, this is not
a Sears story even
though the company is involved.
No, this is a story
about a British department
store chain looking for a way to
enter the U.S. and succeed where
so many others have struggled and
Debenhams, which operates over 150 stores in the U.K. and Ireland, is
looking to the American market and The Telegraph reports the chain is in early
negotiations to open stores inside Sears across the country.
Sears is not new
to other retailers occupying space in its stores. Forever 21 signed a deal
last year to take about 15 percent of the floor space at a Sears in Costa Mesa,
CA. Other chains that have grabbed up Sears’ space include Edwin Watts Golf
Shops, Whole Foods and Work ‘N Gear. Sears has also created space within stores
for sister company Lands’ End.
According to The Telegraph, Debenhams currently
has "60 franchised stores around the world" and is looking to add 40 more beyond
the U.K. and Ireland.
Sears currently operates more than 2,700 Sears-branded
and affiliated stores in the U.S. and Canada, according to the Sears Holdings
- Debenhams in talks to open branches in US Sears stores – The Telegraph
- Sears reported expanding in-store licensing deals – Chicago Sun-Times
- About Sears – Sears Holding Corporation
Discussion Questions: What do you think of retailers going the store-within-a-store route to expand to new markets overseas? Does the retailer leasing the space matter or is the space location the primary concern?