Dean Foods Goes Organic

Discussion
Jul 01, 2003
George Anderson

By George Anderson


Dean Foods will soon be the top producer of organic milk, after its deal to acquire the remaining 87 percent of Horizon Organic is closed in the fourth quarter, according to a Dallas Morning News report.


The deal for Horizon fills a gap in Dean’s refrigerated case offerings. Until now, the company’s only major organic foods initiative has been with its Silk soy-based brand line.


Dean’s chief financial officer, Barry Fromberg, said, “This is one area of the dairy case — very fast growing — that we were not a player in.”


Moderator’s Comment: How will Dean ownership affect
Horizon Organic’s product offerings, marketing, etc? How will owning Horizon
affect Dean Food’s other divisions?


The chairman of Dean Foods, Gregg Engles, told the Dallas
Morning News, “Our acquisition of Horizon Organic evidences our commitment to
the growth of healthy, better-for-you products.”


We’re waiting to see if Dean displays the same level
of marketing ingenuity with its organic dairy products as it did when it brought
Chugs to market.
[George
Anderson – Moderator
]

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