Daily Deals and Flash Sales Sites Find Niche
You may have noticed that a growing number of daily deal and flash sales sites are getting more targeted in their approach.
Exclusively In offers “The best in Indian fashion, home decor and travel. We are on the frontlines of the most inspired styles coming from India, discovering and delivering the latest designs and truly singular experiences.”
Totsy chief merchandising officer David Niggli told RetailWire earlier this year, “The major difference for Totsy is that it’s targeted to a specific audience, which is moms and families and children. Our product is all geared to the family space. So whether that’s toys, apparel, baby gear, room décor for the child for mom for the family. We have things for mom whether its beauty products or accessories and even dad’s watches and diaper bags and things like that. But it all really has to fit in the life style of a family.”
Lifebooker, with its Beauty Covered. “Prices Stripped.” tagline ferrets out “exclusive health and beauty deals” in New York and LA.
Sports fans in Boston, Chicago, New York, Los Angeles, San Francisco and elsewhere can now take advantage of daily deals with savings between 50 and 90 percent on seats to sporting events, according to a Springwise report.
Justin Cener, founder and CEO of Crowd Seats, told Business Insider: “Sports ticket inventory is very similar to hotel inventory – if you don’t sell it, you lose it. Crowd Seats enables teams to generate significant revenue from otherwise perishable inventory. Moreover, unlike traditional businesses, sports teams generate large supplementary revenues after the ticket is sold through parking, concessions, and merchandise, making the sports industry the perfect partner for daily deals.”
- About – Exclusively In
- A ‘deal-a-day’ site for sports tickets – Springwise
- Crowd Seats Brings Group-Buying and Sports Tickets Into the Same Aren – Business Insider
Discussion Questions: Do you think more targeted/niche daily deal and flash sales sites will be the trend going forward? Are these sites more or less likely to succeed because of their focus?