CVS Takes Different Approach on Reusable Bags
taken by a comment in yesterday’s discussion on RetailWire about
the new Sears.com promotional program intended to grab book purchasers
from Amazon.com, Target.com and Walmart.com. Doug Stephens, president
of Retail Prophet, suggested, “In an age where everything is being made
exponentially simpler, Sears blazes a trail to complexity.”
Stephens’ comment in mind, we wondered if CVS had perhaps ventured down
that same path with its new program for encouraging customers to shop
with reusable bags.
retailers offer a few cents off for each bag shoppers bring with them
(Target, for example, announced this week it would give a five cents
credit for each reusable bag its guests use), CVS is giving shoppers
an Extra Care Buck coupon for $1 after they shop with the same cloth
bag four times. The chain is going to keep track of bag use by providing
shoppers with a Green Bag Tag card. The leaf-shaped card, which can be attached
to bags or knapsacks, is scanned every time a shopper makes a purchase.
To get a
tag, shoppers will pay 99 cents to the drugstore chain, which has said
it plans to donate funds to an unspecified environmental group(s).
become part of the competitive landscape to demonstrate that it’s
part of your culture,” David Szymanski, marketing professor at Texas
A&M University, told USA Today. “Retailers
who want to connect with this generation have to go green.”
Questions: What do you think of the CVS Green Bag Tag card program?
Will consumers choose to shop at CVS over other stores because it pays a
higher fee for making purchases with reusable bags?
- Target, CVS put plastic bags in the bull’s-eye, pay
for reusables – USA Today
- CVS to reward customers who reuse shopping bags – The
Associated Press/The News-Sentinel