CVS Takes Beauty Tips From Department Stores

May 04, 2004
George Anderson

By George Anderson

The drugstore chain is following the example of department stores by opening separate cosmetics and beauty care counters within its stores, reports the Miami Herald.

According to the report, the department will be “staffed with consultants trained to analyze skin types and recommend a specific skin care line.”

CVS is making this move at a time when others, such as drugstore competitor Brooks Pharmacy, and even discounters, such as Wal-Mart, are looking to upgrade cosmetics and beauty
care with higher priced and quality products.

Moderator’s Comment: What are your thoughts on CVS and others adding/upgrading separate cosmetics/beauty counters
in their stores?

We’re having a little trouble envisioning a drug store beauty counter that is busy enough to support the inventory and dedicated employee costs.

George Anderson – Moderator

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