Culture Clash or Cash

By George Anderson
It’s safe to say that Ralph Waldo Emerson’s observation that “culture, with us, ends in headache” had nothing to do with large retailer merger and acquisition activity.
It does, however, speak to the condition many executives find themselves in when trying to take previously autonomous groups and forge them into a new organization with a single,
shared mission and a strategy to achieve it.
The cultural aspects of mergers are often overlooked, say experts, and in many cases that proves problematic if not fatal when attempting to bring companies together.
According to Mitchell Marks, an industrial-organizational psychologist and a professor at San Francisco State University, “CEOs who have made acquisitions say that, with 20-20
hindsight, what they would manage more aggressively is culture.”
A St. Louis Post-Dispatch report on the Federated/May merger asked industry experts about the cultures of the two companies and what it would take for a single new identity
to be created.
Howard Davidowitz, chairman of Davidowitz & Associates, said the two company’s cultures going into the merger were “totally different.”
“I think the challenge is going to be astronomical,” he added. “But I think at the end of the day, Federated is as good at this as anybody you are going to get.”
Prof. Marks believes Federated’s CEO Terry Lundgren and the rest of management need to, “Give people a compelling vision. Why is working for the new Federated going to be better
than the old May? On a business level, what’s in it for me as an employee?”
Jim Sluzewski, a spokesperson Federated Department Stores, said, “It’s not so much May does it this way or Federated does it this way. It’s more what’s the Macy’s way. What we
have said all along is this is a company coming together, and when a company doubles in size, there is going to be change.”
Moderator’s Comment: How important is corporate culture in a company’s business performance? What are the keys to creating a single culture in merger
scenarios? –
George Anderson – Moderator
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8 Comments on "Culture Clash or Cash"
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I have been involved in a merger, a takeover disguised as a merger, and a “reverse” takeover, where the acquired company ended up dominating the resultant corporation. From my own experience culture is an absolutely critical determinant.
In one case, I clearly remember a Friday afternoon in the new headquarters about six months after “my” company became absorbed, when the executive team of my former company spontaneously met in the hallway of our offices – we realized that all of “us” were still working and all of “them” had gone home or left early to play golf or whatever. Needless to say, within a few more months, most of “us” lost whatever special abilities or concerns we had originally brought to the combination. Most of “us” were gone within the year – and the acquiring company lost most of the advantages (and the business) that they had tried to acquire in the first place.
Companies are like fingerprints. Each is unique, and the culture they embrace identifies their goals, history, vision and mission. This not only attracts their human resources, but also drives their innovation, corporate experience and many times their success. Invariably, mergers start because the sum of the parts appears to be greater than whole. However, many mergers fail or are less than successful because they don’t take into account the Human Resource portion of a company. This is critical when the foundation of a company is based upon employee (and ultimately customer) satisfaction. Great mergers identify this culture, and allow it to thrive despite the merger. This places people first, and the merger second, instead of the other way around.
Most people, in their private life, have at least 2 ways of presenting themselves: what they are like with their family and other long-term intimates; and what they are like with someone they’ve never met before (“family” versus “company”). How you present yourself on a first date is often quite different from the way you present yourself after being married. Corporate culture is rarely what’s presented to the outside world by press releases, investor meetings, etc. This outside observer (so I could easily be wrong, and I hope I’m wrong) believes that the Federated culture is based on “What does the boss want today?” and “How can we make a good number today?”
I have been involved in two major mergers, including ADG-May Company, and would advise that Federated very clearly state their goals and objectives, and for former May Company execs to toe the line. Quickly. This is a merger in name only; this is an acquisition.