Coupons Are Not McDonald’s Own

Discussion
Jul 18, 2003
George Anderson

By George Anderson


McDonald’s Premium Salads have been well received by consumers but the
fast food chain has experienced an unexpected and unwelcome boost in demand
because of fake coupons being distributed over the Internet offering a free
salad.


The new salads featuring Newman’s Own dressings helped sales at McDonald’s
open at least 13 months rise seven percent in June, according to Bloomberg
News
.


McDonald’s spokesperson Julie Pottebaum said the chain’s restaurants will
not accept the fake coupon. The company has posted a copy of it on its Web site
to alert consumers.


“We would never want our customers to be inconvenienced, so we wanted to take
care of it right now,” Ms. Pottebaum said.


Moderator’s Comment: What should McDonald’s do
about the fake coupons being circulated online for its Premium Salads?


Customers going to a McDonald’s with a Free Premium
Salad coupon are bound to be disappointed. What better opportunity to offer
the customer something besides a “No” so they can feel good about their McDonald’s
experience.[George
Anderson – Moderator
]

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