Couponers Gone Wild
A new reality television series on TLC, Extreme Couponing,
follows individuals that go to extreme lengths to avoid spending money in grocery
stores. The question for retailers and brands is whether the show will be a
hit and inspire legions of new uber-couponers to clip away at companies’ profit
According to an Associated Press report, one person profiled
on the show used coupons to trim nearly $2,000 from a shopping list to $103.72
at the checkout. Another extreme coupon clipper reduced a grocery store bill
from more than $555 to around $6.
Amy Winter, general manager and executive
vice president at TLC, told the AP that
big things are expected with the new show. "It made this absolute connection
to our audience who wish they could save money like these people."
to the TLC website, 2.1 million viewers tuned in for the premiere episode of
the show which aired as an hour-long special in December. The series’ first
two half-hour shows will air this evening at 9:00 and 9:30. Future shows will
have the 9:30 p.m. time slot.
"You sort of have this feeling like they’re getting away with something,
but they’re not doing something wrong," Ms. Winter told the AP. "They’ve
figured out the system."
- Extreme Couponing – Discovery Press Web
- Next on Cable’s Oddball Agenda: Coupon Cutters – The Associated Press/ABC
Discussion Questions: Do you expect Extreme Couponing to be a hit? Could it spur large numbers of consumers to become extreme couponers themselves? If yes, what could this mean for retailers and brands?