Cosmeceuticals Face $5 Billion in Sales

Mar 19, 2002

Baby boomers are opening their wallets to an increasingly sophisticated array of anti-aging products, creating a billion-dollar market in so-called “cosmeceuticals,” industry experts say. The cosmetics and pharmaceuticals hybrids are sold over-the-counter but have active ingredients like alpha hydroxy acids and vitamins that claim therapeutic benefits.

Last year, sales totaled $5 billion in the United States alone, according to, and delegates at a conference in London said the sector was now the fastest-growing in the $70-billion-a-year worldwide personal care market.

Moderator Comment: What do retailers need from manufacturers
to take advantage of the cosmeceutical market opportunity? [George
Anderson – Moderator

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