Consumers Want Healthy Choices and Lower Prices
By George Anderson
The results of a new survey conducted for Refrigerated & Frozen Foods Retailer says consumers are looking for answers when it comes to making healthy food choices and the opportunity exists for retailers to create a clear point of differentiation for their business by providing shoppers with the information they seek.
The survey conducted by Stamford, Conn.-based InsightExpress and published in the Dec. 2004 issue of RFFR found that fewer than one-third of supermarket shoppers believe the stores where they shop do a good job of educating them about healthy foods.
Respondents also voiced concerns about the high cost of eating healthy. Thirty-four percent said cost is a major reason they do not eat healthier foods.
Moderator’s Comment: Do you agree that the opportunity exists for retailers to create a clear point of differentiation for their business by providing
shoppers with information about health and nutrition? What would you advise a retailer looking to carve out a niche in this area? –
George Anderson – Moderator
- Shoppers Flunk Retailers on ‘Healthy’ Education – Refrigerated & Frozen Foods Retailer (download Adobe Acrobat .pdf)