Consumers Want Healthy Choices and Lower Prices

Discussion
Dec 14, 2004
George Anderson

By George Anderson


The results of a new survey conducted for Refrigerated & Frozen Foods Retailer says consumers are looking for answers when it comes to making healthy food choices and the opportunity exists for retailers to create a clear point of differentiation for their business by providing shoppers with the information they seek.


The survey conducted by Stamford, Conn.-based InsightExpress and published in the Dec. 2004 issue of RFFR found that fewer than one-third of supermarket shoppers believe the stores where they shop do a good job of educating them about healthy foods.


Respondents also voiced concerns about the high cost of eating healthy. Thirty-four percent said cost is a major reason they do not eat healthier foods.


Moderator’s Comment: Do you agree that the opportunity exists for retailers to create a clear point of differentiation for their business by providing
shoppers with information about health and nutrition? What would you advise a retailer looking to carve out a niche in this area?

George Anderson – Moderator

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