Consumers Give Supermarkets High Marks

Discussion
May 30, 2003
George Anderson

By George Anderson


Consumers give supermarkets the highest marks for customer service, according to a new Harris Interactive survey.


The study asked respondents to rank 15 industries on how well they serve consumers. Supermarkets ranked first with 85 percent saying grocers were doing a good job.


Packaged food companies ranked second with 75 percent followed by hospitals and banks with 73 and 72 percent respectively.


Tobacco, managed care, health insurance and oil companies were seen as being the least responsive to the needs of consumers.


Moderator’s Comment: Do you believe 85 percent of supermarkets
are doing a good job in the area of customer service?


The fact that supermarkets scored so well here may say
as much about diminished expectations as it does about actual customer service
performance. [George
Anderson – Moderator
]

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