Consumers Don’t Trust E-Commerce But Buy Anyway

Only 29 percent of users say they trust Web sites that sell products or services,
according to a report published by Consumer WebWatch, a grant-funded project
of Consumers Union, the non-profit publisher of Consumer Reports magazine
and ConsumerReports.org. However, in a separate report, more than half of the
123.4 million U.S. Internet users age 14 and older will purchase goods and services
online during the year, research aggregator eMarketer predicts.

Moderator Comment: Are trust and safety, really, major
issues for consumers looking to purchase from an online site?

People do not trust e-commerce sites so much, that they
insist on continuing to buy things from them. [George
Anderson – Moderator]

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