Consmr.com: Yelp for CPG Brands
The latest social network
designed for making life — and opinion
sharing — easier
has just been launched with a philosophy dedicated to consumers and the products
they love or hate, as the case may be.
Only available in beta at the moment,
Consmr.com enables users to review and “check-in” to
consumer packaged goods, according to the launch announcement. The plan is
to enable ratings and interaction with products in twenty different categories.
Comments can also be sent instantly to Facebook, Twitter and other social networks,
spreading opinions fast and wide.
Simply put, consumers will be able to search
for either product names or categories, and reach a single site with all the
ratings they could possibly want. As Ad Age says, Consmr will be the “Yelp
of packaged goods” for
some 50,000 products.
Through a partnership with Rodale, visitors to Consmr will
also have access to tips and reviews from Men’s Health, Women’s Health and
Contributions are rewarded through virtual badges known
as “flair.” These,
plus shared activity, should offer brands new opportunities for capitalizing
on social media, Consmr said in its statement. Badges show up whenever users
check-in as well as when clicking Facebook and Twitter links. Check-in is encouraged
for “sharing” and “putting context around an activity,” according to thenextweb.com.
“When I shop, I never know what organic foods to buy or which face
wash is the best,” said Consmr co-founder and CEO Ryan Charles, in a statement. “Our
goal is to answer those questions with a social resource for everyday products.
We provide a forum to share opinions, assist with the trial and error shopping
process, and promote product discovery through friends and community.”
Charles previously served as head of mobile, interactive products and marketing
at Zagat, the diner’s guide.
Ad Age believes the timing is good as it coincides
with large companies’ experiments
with Facebook sales and online stores. Mashable also quotes Mr. Charles’
conviction that Consmr will overcome the currently fragmented information available.
Boyd Myers wrote on thenextweb.com, “by the time I get to work
in the morning I’ve used over 20 different products that I could’ve
rated on Consmr.”
- Consmr launches social network for consumer packaged goods – Consmr
- Just launched: Consmr lets you rate, review and check-in to packaged goods – thenextweb.com
- Consmr aims to be the yelp for supermarkets – Mashable
- Meet the Yelp for packaged goods – Advertising Age
Discussion Questions: How receptive to you think consumers will be to a Yelp-like service for CPG brands like Consmr? Do such websites appear positive or negative for brands and retailers?