Coke and Burger King Make Up

Discussion
Aug 04, 2003
George Anderson

By George Anderson

Coca-Cola and Burger King have agreed to put the their past problems including
the rigging of a marketing test for Frozen Coke behind them, according to an
Associated Press report.

Dan Shafer, spokesperson, Coca-Cola said, “Both companies are focused on strengthening
our relationships and forming a stronger partnership and growing our businesses.”

The agreement comes on the heels of Burger King discontinuing sales of Frozen
Coke or ICEE as it is called in BK restaurants after learning of Coca-Cola employees
rigging a marketing test for the beverage in Virginia.   Burger King’s decision
to reverse its earlier action was made after discussions between Steve Heyer,
president of Coke and Burger King’s chief executive, Brad Blum.  

Moderator’s Comment: Do you believe there will be any
lasting effects in the business relationship between Coke and Burger King over
the Frozen Coke incident?

A Burger King spokesperson said the company decided to
continue selling Frozen Coke after it saw updated numbers showing sales of the
product were stronger than expected. [George
Anderson – Moderator
]

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