Coca-Cola Adds Seagram’s to the Mix

May 08, 2002

The Coca-Cola Co. says it has agreed with Diageo PLC and Pernod Ricard to acquire Seagram’s mixers business for an undisclosed sum, reports and Reuters. The worldwide, long-term license includes Seagram’s ginger ale, tonic, club soda and seltzer drinks.

“Seagram’s is a natural fit and complements our existing brands in North America,” says Coca-Cola North America Chief Operating Officer Jeffrey Dunn. Coke’s bottling partners currently distribute more than 75 percent of Seagram’s U.S. mixers volume, according to the Reuters report.

Pernod Ricard and Diageo had purchased Seagram brands jointly from Vivendi Universal last December.

Moderator Comment: What will be the near and long term impact of consolidation in the retailing and CPG industries?

Do greater efficiency and lack of innovation have to
go hand-in-hand? [George
Anderson – Moderator

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