Clothing Hangers Go Interactive to Up-Sell Shoppers
So here’s the deal: you enter a clothing store and begin looking through the racks. You find a sweater you like and lift the hanger off the hook for a better look. Up pops a digital screen behind the rack with recommendations for pants, sneakers or other items that might go well with your choice.
That’s exactly the type of thing a good salesperson would do, assuming there was one nearby to assist you. Good luck with that, right?
How’s it done? A radio frequency identification (RFID) chip is embedded in each hanger and, when the hanger is moved, the chip sends a message to a store computer controlling video displays around the stores. A men’s fashion store, 109, located in the Shibuya section of Tokyo, is testing the technology developed by a company called Team Lab.
Check out the short video of the system taken by CScout to see how it works.
- Team Lab Interactive Hanger – CScout Japan/YouTube
- Shopping Goes Hi-Tec with Interactive Hanger’s – Japan Trends, a CScout Japan Project
- RFID Clothing Hangers Sell Harder than Sales Clerks – Gizmodo
- Teamlab’s hangers use RFID to take shopping into the 21st century – Engadget
Discussion Questions: What do you think of using RFID-triggering technology as a merchandising tool and sales enabler as reported in this story? Are RFID chips embedded in hangers an application with legs for clothing stores?