By George Anderson
Chik-fil-A’s got religion, great tasting chicken and a growing legion of “raving fans.”
The company that rests on Sundays (Chik-fil-A is open six days a week) is a success story with 37 straight years of sales increases. Over the past 11 years, those increases have
come in double-digits.
“They’ve almost developed a cult following,” said Ron Paul, president of Technomic.
Rachel and Sean Leboeuf are two of the Chik-fil-A faithful. The married couple, self-described evangelical Christians, recently joined others camping out the night before the
opening of a new restaurant in Arizona.
“I think God’s blessed it,” said Mr. Leboeuf. “You want to support companies that have your same faith and have your same values.”
Moderator’s Comment: Would Chik-fil-A have the same success without its religious philosophy? What makes the chain successful beyond its adherence to
the “golden rule”? –
George Anderson – Moderator