Catalog Deliveries Made Via iPad
While some merchants have either reduced the numbers of
paper catalogs they send out every year or eliminated them entirely in favor
of the online channel, retailers still mailed roughly 20 billion catalogs to
American consumers in 2010, according to The Wall Street Journal.
those looking to cut down on postage while still putting catalogs (literally)
in the hands of consumers, there’s the Apple iPad. And where there are iPads,
there are apps. The latest is called Catalog Spree from Padopolis and it delivers
a marketplace of electronic catalogs from merchants including Artful Home,
DwellStudio, Filson, NapaStyle, Serena & Lilly, Tea Collection and others.
"Catalog Spree was designed to give today’s mobile shopper exactly
what they want: everything and anything, immediately with a magical user experience," said
Catalog Spree co-founder and CEO Joaquín Ruiz, in a press release. "Much
like the iBooks experience, people will have their favorite catalogs at their
fingertips when using Catalog Spree. Shoppers will also have the chance to
discover great new stores that offer exactly what people are looking for, all
from one app on their iPad."
Harold Egler, vice president of direct sales,
Filson, said, "We want
to serve our customers in any way they want to shop. That’s why we operate
in multiple channels — via our website, a traditional call center, our
stores in Seattle and Portland and through a wide distribution network of other
retailers. We see Catalog Spree as an opportunity to make Filson products available
to iPad users in a very interactive way."
- With Catalogs, Opt-Out Policies
Vary – The Wall Street Journal
- Browse, Shop and Share Catalogs on the iPad with New Mobile Shopping
Spree" – Padopolis
- What’s Catalog Spree? (demo) – Padopolis
- Catalog Spree App (download) – iTunes Store
Discussion Questions: Will the iPad and other tablet devices mean the end of printed catalogs for all practical purposes? What aspect of the iPad’s technology do you think offers retailers the greatest opportunity to create a customer experience that spurs sales?