Canadian Consumers a Lot Like Americans

Discussion
Oct 28, 2002
George Anderson

By George Anderson

The Toronto Star has reported that ACNielsen of Canada will unveil research that says a generally older, urban and time-pressed Canadian consumer has meant sales increases for convenience products and items consistent with a healthier lifestyle.

Teeth-whitening toothpaste, energy bars, refrigerated entrees, soy drinks, and bagged salad are posting double and in one case (tooth polish) triple digit year-over-year gains in Canada. Hair color products for men are also finding a greater audience with sales up eight percent.

ACNielsen is presenting its research findings at Grocery Innovations Canada, the country’s largest grocery industry trade show.

Moderator’s Comment: With similar consumer trends at
work, what can retailers operating in Canada or the US learn from one another?


Americans have already learned the value of tier-pricing
strategies for private label from Loblaw’s and others. [George
Anderson – Moderator
]

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