Canadian Consumers a Lot Like Americans
By George Anderson
The Toronto Star has reported that ACNielsen of Canada will unveil research that says a generally older, urban and time-pressed Canadian consumer has meant sales increases for convenience products and items consistent with a healthier lifestyle.
Teeth-whitening toothpaste, energy bars, refrigerated entrees, soy drinks, and bagged salad are posting double and in one case (tooth polish) triple digit year-over-year gains in Canada. Hair color products for men are also finding a greater audience with sales up eight percent.
ACNielsen is presenting its research findings at Grocery Innovations Canada, the country’s largest grocery industry trade show.
Moderator’s Comment: With similar consumer trends at
work, what can retailers operating in Canada or the US learn from one another?
Americans have already learned the value of tier-pricing
strategies for private label from Loblaw’s and others. [George
Anderson – Moderator]