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Campbell’s mission to reach the highest standards for Growth, Differentiation
and Asset Management is now reflected in all of their current initiatives: from innovative product development, to collaborative marketing and supply chain
improvements. It is also instrumental in the current revitalization Cambell’s is spearheading in Soup and other categories.
 
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"GDA":
Campbell’s
Sales Company Platform
It stands for Growth, Differentiation and Asset Management…and it represents a commitment
Campbell is making to retailers to help them drive strong category growth and profits.

Click here.
   

See how GDA is being put into practice to revitalize category
performance…

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GROWTH…for Both the Soup
Category and Store Sales

  • Roadmap to Soup Transformation
  • Core Strategies for Growth
  • New Product News and Innovation
  • Collaborative Marketing
  • Campbell’s Labels for Education
  • Chunky Tackling Hunger
  • Tasty Tuesday Tip of the Week
  • Proactive Supply Chain Initiatives for Efficient Execution
   


The Power to Transform the Soup Section
Maximizer is a huge win for Consumers and Retailers

  • Evolution of iQ Shelf — improved shopability
  • Grows Condensed and Soup Category Sales
  • Enhances Shelf presence and branding
  • Encourages purchase of additional varieties
  • Automatically rotates product
  • Delivers clean, contemporary store appearance
  • Drives center store excitement.

    Click here.
   

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Category Help
Use this quick online form to contact Campbell’s category experts for information on IQ Shelf™ or other advice on merchandising,
collaborative marketing or logistics. [AVAILABLE FOR QUALIFIED RETAILERS ONLY.]

Click
here.

   

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