Cadbury’s Answer to Starbucks
Three entrepreneurs from the U.K. with experience at Starbucks,
Harrods and At Home catering are thinking big with a new beverage-based foodservice
concept. But, this time it’s not the usual suspects — coffee, juices or smoothies
— that have them dreaming big. What has them dreaming of swimming in mounds
of pounds (sterling, that is) is cocoa.
David Morris, Marilyn Newman and Tony Goldsmith
have opened the first Cadbury Cocoa House in Kent, England with plans to eventually
have a chain of the shops employing 3,500 people across the U.K. in the future.
Morris was the head of operations at Starbucks when it entered the U.K. He
more recently served as director of food, beverage and restaurants at Harrods.
“I knew Marilyn and we had a general discussion about what was coming
after the coffee shop and we saw this gap in the market for people that want
a great experience on the high street and to bring an affordable treat to everybody,” he
told Wales Online.
The concept, which licenses the Cadbury name, features
hot and cold chocolate drinks, knickerbocker glories (ice cream sundae, in
American English), teas, champagne and “choctails.” The shops feature a
30-foot ice cream bar, chocolate-colored leather booths with white faux-chocolate
buttons and a fireplace.
“Cadbury is a great British brand,” said Mr. Morris. “Whatever
age you are, you associate chocolate with Cadbury in the U.K. and what we have
tried to do is build on that great British heritage.”
The company plans
to push the local angle to the limit.
“Wherever possible, we’ve insisted on using local producers to
keep the concept British,” told Wales Online. “You won’t
find French, Italian or American items on the menu.”
The company offered
a £10 credit on its loyalty card to the first 100
people to sign up, according to the Maison Cupcake blog.
Discussion Question: Do you see the Cadbury Cocoa House or a similar
concept making it big in North America?
[Editor’s Note] From the Cadbury Cocoa House website: “Cadbury has
been passionate about quality since 1824 when John Cadbury first prepared drinking
chocolate in his grocer’s shop with a pestle and mortar. Enjoy all the passion
and quality of Cadbury at Cocoa House.”
- Cadbury Cocoa House
- Entrepreneur says ‘I should cocoa’ to a hot chain idea – Wales
- Cadbury’s Cocoa House Preview – Maison Cupcake