Busch’s Partners with AirClic-Acquired Beeline Shopper

May 07, 2002

Busch’s Supermarkets has partnered with Beeline Shopper, a kitchen-based grocery scanner and web service. The south-central Michigan grocery chain will offer the Beeline Shopper online service, which, by using a small handheld barcode scanner, is designed to create and organize grocery lists, special promotions, and healthful eating alternatives.

Beeline Shopper’s Personal Shopping Advisor helps consumers to save money by putting specials from the Busch’s circular, plus hundreds of unadvertised weekly specials in one place online. Busy families can search for specific products and add items to their grocery list with just a click.

In related news, AirClic Inc. has recently acquired Beeline Shopper, which manages one of the largest combined grocery databases comprising seven million UPC codes and associated nutritional, health and wellness information for each product. Beeline’s consumer-related services built around these databases, in combination with bar code scanners, are supported by and provided to the customers of consumer packaged goods companies (CPGs) and grocery store chains. Beeline will use AirClic’s enabling technology, such as wireless scanning devices, for providing these services.

Moderator Comment: What is the business potential for services such as Beeline Shopper? How valuable are services such as this in helping small chains such as Busch’s and independents create a point of differentiation in the marketplace? [George
Anderson – Moderator

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