Burger King Hopes Healthy Items Cure Chain’s Ills

Discussion
Sep 19, 2003
George Anderson

By George Anderson


Burger King is hoping its newest menu addition can make a healthy contribution to the ailing chain’s bottom line, reports Reuters.


The new item is a low-fat chicken sandwich on a baguette, which is baked in the restaurant. The sandwiches, which will retail for about $2.89, contain 5 grams of fat and have
350 calories.


The chain expects to have three versions of its chicken sandwich for sale by next month: Santa Fe, Savory Mustard and Smoky BBQ chicken flavors.


Moderator’s Comment: What will it take for Burger King to reverse its downward trend?


We know its getting to the point where it is just about impossible to be in the fast food business today without offering healthy alternatives to burger
and fries, but where is the differentiation?


Burger King is also said to be exploring offering an entrée size salad. That certainly is original. [George
Anderson – Moderator
]


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