Burd Pledges Aggressive Remodeling for Dominick’s – On One Condition

Editorial By George Anderson
I have to admit it. I don’t get Steve Burd.
Yesterday, Mr. Burd announced Safeway would “aggressively remodel” its Dominick’s stores in and around Chicago “if” (intended as a big IF) the labor union that represents 7,900 of its workers approves a new labor deal negotiated between the parties.
The stores to be remodeled would be redone in Safeway’s “Lifestyle” new concept format designed to appeal to more upscale consumer tastes.
To date, Safeway has only remodeled one store in the Chicago suburb of Northfield (another is scheduled to open in December). According to the company, the location’s sales jumped and it is now in the top five percent of company stores. Dominick’s operates 99 stores in the Chicagoland area.
Why then, I have to ask, has Mr. Burd held back on remodeled stores that, by his own account, significantly improve sales? Doesn’t he owe it to Safeway’s shareholders and other stakeholders to do everything in his power to generate sales and profits for the company?
Even if he was setting up the company for sale because Safeway decided it couldn’t make it in Chicago, wouldn’t he get more for the company and its shareholders by demonstrating that consumers actually want to shop in the stores?
His admission that he’s waiting on a union deal makes clear that he has neglected the Dominick’s business and the Chicago market. In doing so, he neglected the shareholders and company he is supposed to represent.
Moderator’s Comment: What is your assessment of Safeway’s past Chicago strategy? What do you think about its plans for the future?
Morningstar analyst Mitchell Corwin told the Chicago Sun-Times that Safeway’s plan for Dominick’s represents “a significant change in direction.”
The company now appears as though it is ready to attempt to make a go of its business in Chicago instead of selling it off. –
George Anderson – Moderator
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9 Comments on "Burd Pledges Aggressive Remodeling for Dominick’s – On One Condition"
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We have often heard
Encouraging word
From a shrewd Steve Burd.
“I love Dominick’s.”
Sounds good, true and slick
But is it a trick?
Upgrading stores is a given
To earn a retail blue ribbon
If really seriously driven.
Chicago’s tough unions were always there
Before Safeway took on Chicago’s dare.
Thus, is this new “intimidation” fair?
It’s time to do Dominick’s a favor
One that employees can truly savor
Sell, sell and stop this foolish behavior.
Mr. Burd has a very challenging job – he has internal issues like HR and trade promotion efficiencies to deal with and then there are union problems and Wal-Mart. It really is a bit overwhelming, but he needs to either divest non-core stores (the volume argument only goes so far) or devote enough resources to make those store viable competitors in their individual marketplaces. Kroger is able to make their disparate network of chains work, so it is possible. My advice to Mr. Burd is to get out to several Dominick’s stores (and Randalls and Tom Thumb and Genuardi’s. etc.) and rely on local expertise. Hopefully, that will show him where to put the resources and where to pack it in.
Have to agree about Burd. He has shown that he can take several well run operations, and turn them into below average players in short order.
It appears that both Safeway and Albertsons have tried growing through acquisition, which is good if you don’t take your eye off the ball.
While regional player Marsh has entered the Chicago Market with just one but a very innovative and well executed operation, their expansion will only sink the already foundering Dominick’s.
Dominick’s used to be the leader, as well as Randalls and other Safeway road kill.
Safeway should know by now that they really are not so good at operating retail supermarkets beyond California. I don’t think Dominick’s will see any meaningful changes. Right now, Dominick’s are poorly run stores. If they remodel to the Lifestyles concept they will only be poorly run remodeled stores.
If this Lifestyles concept was working, they would have implemented it chain wide at Dominick’s long ago. Instead, they only did one store and I don’t think the results are as spectacular as they lead us to believe.
I don’t think Steve Burd wants to publicly admit that he has single handily ruined not only Dominick’s, but also other other chains as well, due to his lack of knowledge in supermarket retailing. Dominick’s really only has one course to follow and that would be to sell to Roundy’s at a deep discount and let an experienced, proven retailer like Bob Mariano rescue this dying chain.
LOL! Classic Burd.